Conversions Affected by Bounce Rate
When a visitor arrives at your website you have about 10 seconds to convince them that they are at the right place. If you do not appeal to them then they will go elsewhere and this counts as a bounce. A bounce is simply somebody arriving and then quickly leaving without engaging in your website.
Your bounce rate is 58.47% which means over half of your visitors leave within 10 seconds of arriving. By implementing the below recommendations we can hopefully lower this.
We need to make your website more inviting, engaging and much better at converting
Below we can see that in the past month almost half of the visitors to the website are returning visitors. This means that they have found the website helpful and have come back… We need to encourage these people to complete a goal so that we can convert more.
Adding Your Phone Number
We need to make it as easy as possible for potential customers to contact you. When people visit your website they need to be able to contact you, or complete the goal of your website quickly and with minimum effort.
Your phone number should be placed top right of the website where it is easily seen. If you have a free phone number make use of this.
By actually saying CALL it gives visitors the impulse, and because it is FREE it encourages them to go through with it. It’s especially helpful for people who are on the fence as well as those with questions that you can close on the phone.
By moving the text “Accountants, Tax Agents & Business Advisers “slightly to the left, we free up space for the phone number.
Quick Contact Form in sidebar
To make the most of rankings and online marketing we need to get potential clients interacting with the website and contacting you. By putting a quick contact form in the sidebar it will show on every page.
This means that irrespective of which page they land on when they find your website, they can quickly fill in the contact form and contact you. We recommend only using a few sections such as name, phone number, email and message. This way we get as many as possible and you can call them back to convert them.
An image slider sets the tone for the website. In order to encourage people to stay on the website, click through services and contact you, we suggest adding an image slider with the services you provide. For example an accounting slide, taxation, corporate services etc… This way, visitors can easily see what you offer and are encouraged to click through and read more.
We recommend placing this above the text so that it takes centre-stage. Scrolling services are more likely to be clicked. In order to make people engage with your website we need to offer them the services and opportunities above the fold.
We naturally read from the left to right so our eyes follow this pattern. For this reason we pay more attention to sidebars that are on the right hand side. We recommend switching the content from your left sidebar and adding in the footer. This frees up more space for the main content and allows the right hand side bar (with new contact form) to have more impact.
All of these will encourage more engagement and potential conversionsRead More
The first thing you want to do is define your conversion goal. Let’s say for this example that you want people to fill in your contact form. This is a pretty common conversion goal, and many websites are absolutely terrible for it, so it’s a great place to start!
Look away from Kate Upton for a moment and you will see that over to the right there is a pink contact form. You can put your info in there and get a FREE quote on conversion optimisation now
Without some way of contacting you easily, visitors just click away!
Convert More with a Contact Form
So anyway… add a contact form. If you use wordpress there are heaps of plugins you can use, or you can code your own contact form, or you can use a contact form service.
The important thing to remember is that we need a thank-you page so when a visitor fills out the form, they then get sent to a page which we can track.
Tracking Conversions with Analytics
We install the analytics code in the thank-you page and create a goal within Analytics. This way we can monitor all conversions.
If you are using Google Adwords you can also link your account to Analytics so that we can track which keyword and which campaign sent through the visitor that filled the contact form in!
Still with us? Essentially by adding the conversion tracking code to a page which only gets visited once a goal is completed we can see how people flow through, and interact with your website.
We can then find what your conversion rate is, and start to improve it by tweaking and split-testing changes to your website.
If you need help with conversion optimisation contact us any time. We Convert Web Traffic!
^^ You want people to fill in the contact form ^^Read More