Conversion Optimistion for Beginners!
The first thing you want to do is define your conversion goal. Let’s say for this example that you want people to fill in your contact form. This is a pretty common conversion goal, and many websites are absolutely terrible for it, so it’s a great place to start!
Look away from Kate Upton for a moment and you will see that over to the right there is a pink contact form. You can put your info in there and get a FREE quote on conversion optimisation now
Without some way of contacting you easily, visitors just click away!
Convert More with a Contact Form
So anyway… add a contact form. If you use wordpress there are heaps of plugins you can use, or you can code your own contact form, or you can use a contact form service.
The important thing to remember is that we need a thank-you page so when a visitor fills out the form, they then get sent to a page which we can track.
Tracking Conversions with Analytics
We install the analytics code in the thank-you page and create a goal within Analytics. This way we can monitor all conversions.
If you are using Google Adwords you can also link your account to Analytics so that we can track which keyword and which campaign sent through the visitor that filled the contact form in!
Still with us? Essentially by adding the conversion tracking code to a page which only gets visited once a goal is completed we can see how people flow through, and interact with your website.
We can then find what your conversion rate is, and start to improve it by tweaking and split-testing changes to your website.
If you need help with conversion optimisation contact us any time. We Convert Web Traffic!
^^ You want people to fill in the contact form ^^