Traffic Conversion

For many businesses getting online is a big thing. They spend a lot of money on a website, some graphic design and some quality content. But then they have a nice looking website, but no traffic.

They then decide that they need people to see their website, so they embark upon Search Engine Optimisation, so that they start to rank for keyphrases that are relevant to their business. They may also have a Google Adwords campaign so that they can instantly start to push traffic towards their website. And they think that this will guarantee success.

You can have all the traffic in the world, but if the website is not geared to converting that traffic, it can all fail miserably. Through many dollars spent in web development and search engine optimisation, it is a common theme that many clients don’t see a return on investment, and don’t understand why.

If potential customers come to your website and then don’t feel inspired to act, then your website is failing them. It’s failing you, and it’s draining your money. One of the biggest issues in online business, is that people don’t understand the science of converting traffic. Put it this way, if you walked along a golden pathway and in to a beautiful shop only to find that the inside of the shop was all wrong, and you weren’t even sure what they were selling, chances are you would leave without making a purchase. The fact that the pathway (SEO) and the shop (the website) were great to look at, means nothing if the interior of shop wasn’t good enough to make you buy something.

Traffic Conversion is essential to selling a product or service online. How well does your website convert traffic?

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